‘Of course, the temptations are very strong to make certain decisions rather than others. For those who choose to put their talents to the service of the powerful institutions of the society, there are many rewards – or what might be thought to be rewards. There’s power, prestige, and affluence – a share in the great project of designing an integrated world system dominated by American power, which many feel to be a reward. Those who make different choices can confidently expect a good deal of abuse and recrimination, perhaps the destruction of their professional careers. Hence, in one sense the choice is hardly free. In fact, the choice is approximately as outlined by General Hershey in one of his most famous statements; namely, this is the American or indirect way to insure compliance.’
Full article: http://www.chomsky.info/articles/1971—-03.htm